adidas Outdoor Camp

adidas Outdoor Camp 2017-07-27T22:13:31+00:00

Project Description

During a three-day camp, about 25 participants – buyers and sales staff from different retailers – received information about the latest products and technologies in the adidas TERREX categories. Interactive, hands-on sessions were combined with workshops, a Meet and Greet with adidas athletes as well as lectures from adidas Collaboration partners FIVE TEN and adidas eyewear to make the camp an unique, yet informative experience.

Task
The goal of the camp was to present the brand adidas TERREX as an authentic, athletic outdoor brand, to encourage an open exchange between specialists and retailers and to win them over as fans of adidas TERREX.

Execution
It was a very diverse, informative event. In order to draw the participants into the adidas TERREX world, different topics were highlighted. In addition to product training and testing, the schedule featured an exclusive tour of the research center, an adidas campus tour, and a visit to the company product archives.

In the context of the product lectures, the participants gained more insight in the current as well as the upcoming collections and a sneak-peek at upcoming designs. This gave the sales staff and buyers an in depth, comprehensive overview of the product world.

The trust in the brand and the products was further strengthened through different sporting activities. The event was topped off with a meet and greet with adidas athletes like Tobias Angerer, Marcel Fehr, Michi Wohlleben, and Alex Schweikart.

Highlights
Equipped with the newest adidas TERREX outfits, the participants were able to conquer the team challenge and assure themselves of the functionality of the athletic products during biking, trail running, climbing and bouldering.

Location
Herzogenaurach, Buechenbach / Germany

Images

Project Details

Client:

adidas AG

Period:

10/2016