WE BOOSTER 2017-07-27T22:13:31+00:00

Project Description

A team of about 60 staff members plays the central role in the international adidas Running project “Boost“. As important contact persons for retailers, the team has been pushing sales of adidas Running footwear and offering training all over Europe for about one year.

Numerous training workshops in the different European regions are the basis for the high-level know-how of the project team. The key to success for us has been to ensure constant communication from Finland to Spain. This is why we invited all of our approximately 60 team members to a highlight training workshop to Herzogenaurach.

According to the theme “Connect, Engage, Inspire”, the team spent three interactive days at the adidas headquarters. In addition to gaining first-hand product knowledge, the team experienced workshops and got insights into the different departments at the World of Sports.

The goal of the day “Connect” was networking, and it started with a moderated exchange of experiences. During a cooking event, the team prepared traditional meals from the different regions of the project.

“Engage” provided deep insights into adidas Running products. Various speakers from the brand adidas presented the new collection and gathered valuable feedback from our retail team.

A tour through the research department, athlete service or the “Walk of Fame” successfully completed the days in Franconia – “Inspire.”

The team members from Finland, Norway, Sweden, Denmark, the Netherlands, Germany, Austria, Switzerland, Czech Republic, Poland, Italy, Greece, Spain, Portugal, the UK and Ireland create a unique international vibe, which our client adidas appreciates greatly.

Herzogenaurach / Germany

Project Details


adidas AG