Retail experience is still crucial in the world of ecommerce: nothing beats the feeling of trying on a running shoe, getting expert advice, and testing out the perfect fit. It is about more than just buying shoes – it is about finding the perfect partner for the next run. Perfect partners for adidas are precisely those retailers because they get consumers INTO their products. This is essential! That’s why we have hosted top-notch running retailers from across Germany and Austria at the adidas HQ for an adrenaline-pumping running camp. Organisation, coordination, activities… safe bet, all ran smoothly!