Feel the speed

From track to pitch: the return of an icon

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Client
adidas
Location
Zandvoort, the Netherlands
Skills
Events & Activation, Set design
We hosted the adidas F50 launch party at the legendary Circuit Zandvoort, bringing together retail partners, media, athletes and influencers. The renewed F50, engineered for speed, made its grand debut, radiating pure excellence. The event kicked off in the ‘Champions Lounge’, where the ambiance set the perfect tone for what's to come. Guests explored the advanced features of the F50 and gained valuable insights from a panel of top adidas football athletes. The excitement soared on the track with participants experiencing a pitlane test & try and exhilarating hot laps in the sleek F50 supercars. A day full of speed!
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