Together with adidas and RunningDirect, we brought Race to Adizero to life- an electrifying brand event designed to celebrate speed, competition and innovation. Set in the striking Werkspoorkathedraal in Utrecht, this elimination-style race spotlighted the Adizero Adios Pro 4 on a custom-built indoor track. 120 elite runners, selected by their 5K personal bests, competed in intense knockout rounds that kept energy high and spectators engaged. From concept to execution, we created an environment where performance met storytelling- putting Adizero firmly in the fast lane.