Courage, zeitgeist, inclusion, diversity, intention, logic – the adidas bra campaign 'Support is everything' has many facets. The idea: breasts of all shapes and sizes deserve support and comfort – and adidas has the right sports bra for every shape and need. We helped deliver this message to retailers and, of course, to consumers through a hybrid training tour. Digitally live, on-demand or instore – services like staff training, product expertise, bra fitting, quiz activations and live shopping were applied flexibly depending on the situation to achieve the main goal: provide support and comfort to breasts of all shapes and needs through the perfectly fitting sports bra.